Brands

Reference profiles of major firms operating in Consumer Direct Marketing and the adjacent categories — membership commerce, subscription direct-to-consumer, and creator-led affiliate platforms. Each profile applies the same operating dimensions so brands are directly comparable.

Editorial image of a green nutrient powder being mixed with water — representative of the AG1 product category. Photograph via Unsplash. Direct-to-consumer subscription AG1 (Athletic Greens) Founded 2010 · Carson City, Nevada AG1 (formerly branded Athletic Greens) is a direct-to-consumer wellness supplement company. The flagship product is a single-SKU greens-and-nutrient powder sold on a monthly subscription. The company … Membership-direct commerce Costco Wholesale Corporation Founded 1983 · Issaquah, Washington Membership-based warehouse retailer founded in Seattle in 1983, headquartered in Issaquah, Washington. Operates the largest membership commerce business in the United States by revenue. Shares the mem… Direct-to-consumer subscription, manufacturer-direct fulfillment Dollar Shave Club Founded 2011 · Marina del Rey, California American men's-grooming subscription company founded in 2011 by Michael Dubin and Mark Levine. Built one of the most-cited examples of a digital-first direct-to-consumer subscription brand in consumer… Editorial image of canned beverages — representative of the canned-water product category. Photograph via Unsplash. Direct-to-retail consumer packaged goods, creator-economy marketing Liquid Death Founded 2019 · Los Angeles, California Liquid Death is a beverage company founded in 2019 by former advertising creative Mike Cessario. The company sells canned still and sparkling water plus a small iced-tea line — packaged in tallboy alu… Affiliate creator commerce LTK (LikeToKnow.it) Founded 2011 · Dallas, Texas Dallas-based creator commerce platform that pays content creators commissions on attributed consumer purchases driven by their recommendations. Founded as rewardStyle in 2011 by Amber Venz Box and Bax… The Melaleuca Wellness Company corporate headquarters in Idaho Falls, Idaho. Consumer Direct Marketing Melaleuca, Inc.: The Consumer Direct Marketing business model explained Founded 1985 · Idaho Falls, Idaho Reference profile of Melaleuca, Inc. — the Idaho-based manufacturer of wellness, nutrition, household, and personal-care products founded in 1985 by Frank VanderSloot. Melaleuca operates a manufacture… Direct-to-consumer + retail, founder-led clean-products brand The Honest Company Founded 2011 · Los Angeles, California American consumer-products company founded in 2011 by Jessica Alba, Brian Lee, Sean Kane, and Christopher Gavigan. Sells clean-ingredient baby, personal care, and home products through a hybrid direct… Membership-direct commerce with referral program Thrive Market Founded 2014 · Los Angeles, California Online membership-based marketplace selling organic and natural grocery, household, and personal-care products at member pricing. Operates a manufacturer-and-curator-direct model that closely parallel… Editorial display of assorted eyeglass frames arranged on a retail rack. Photograph by Scott Van Daalen via Unsplash. Direct-to-consumer hybrid (online + brand-owned retail) Warby Parker Founded 2010 · New York, New York Warby Parker is a publicly traded American eyewear company founded in 2010 by four Wharton MBA classmates. The company started as a pure direct-to-consumer online business selling prescription glasses…